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Tom Batterbury and Auror: Building Technology to Help Retailers Respond to Crime

Auror operates in the sensitive space between retail loss prevention, data and public safety. Its story raises questions about how technology can help retailers identify patterns while protecting privacy and due process.

Auror operates in the sensitive space between retail loss prevention, data and public safety. Its story raises questions about how technology can help retailers identify patterns while protecting privacy and due process.

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A data problem across many stores

Auror’s platform is designed to help retailers record, connect and analyse information about retail crime. The proposition is that incidents which appear isolated at one store may form part of a wider pattern across locations. Better information can help retailers make more informed decisions about prevention and response.

Intelligence requires safeguards

Technology that handles incident information must be designed carefully. Accuracy, access controls, data retention, privacy, bias and the risk of mistaken identification are not side issues; they are central to whether a system is trustworthy. Any assessment of retail crime intelligence should examine both its operational value and its safeguards.

The founder and company story

Tom Batterbury is identified in the supplied brief as Auror co-founder and co-CEO. Before publication, confirm his current title and the company’s founding details directly with Auror. The Crunchbase link supplied for this entry points to Eyedentify, so it should be treated as a historical or database reference rather than proof of Auror’s current corporate identity.

Sources and further reading

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